How do you want your business to be perceived?
How do you want to be perceived? Cutting edge? Corporate, personal, creative, friendly, formal?Relaxed and friendly? Stylish? Elegant? Inexpensive and approachable? Any subliminal messages you would like to convey? Create a list of objectives you want to achieve and ones which you wish to avoid.
Detail your primary, secondary and tertiary audiences. Explain if you are looking to consolidate your existing client base or appeal to new markets. Detail any demographic figures about your audience that may be useful to me. These may include age, sex, income, occupation, location.
Who are your main competitors? How do you differ from them? What do they currently do / have that you aspire to?
Is there anything specific that you would like included in your logo? (copy)
For example, “my logo must have an image of a river”
Is there any logos or websites that you really like?
Please write down any websites or email example images to firstname.lastname@example.org. 3 to 5 would be great. (For example, websites for similar industries or different ones that you like the style of)
Is there any colours you prefer?
For example, Bright colours, earthy colours, blues and purples
Is there any typestyle/font you like such as heavy, light, handwritten, futuristic, typewriter style…?
Have a look at websites like : https://fonts.google.com/ or https://fonts.adobe.com/ if you want to choose your own font
Is there anything specific colours or designs that must not be included in your logo?
For example “I don’t want the colour red or pictures of the sun”.
Is there any logos or websites that you dislike?
Please write down any websites or attach images here. 3 to 5 would be great. For example, websites for similar industries that you don’t like the style of.
Is there any other information that would be helpful to me?
Please write down anything that will help me move in the right direction from the start of the design process. This will assit in reducing time required to get it right, and therefore reduce your costs as well. Any direction is helpful!